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Elly's avatar

Content creation for me is focused and flexible. It has to be since I’m regularly pulled in a dozen directions just handling my job as a mom. I limit myself to Instagram for my images and here on Substack for my writing so I’m not trying to update different social platforms just to keep my audiences engaged. Facebook is once in a blue moon to touch base with friends that aren’t following my Instagram.

Posts here are loosely scheduled to every Friday and Instagram is when I have content worth sharing versus trying to make content on a schedule aside from the Inktober prompts which I just try to do, but don’t stress on missing a day. Motherhood is stressful enough thanks.

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M. S. Arthadian's avatar

That's very good, keeping it focused on just a couple platforms is definitely a great way at keeping consistent and engaging. It's something I'd like to do, but right now I'm testing the waters on each platform to see what sticks.

Thankfully I can afford to do so since I have yet to become a father 😄

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Teague de La Plaine's avatar

Boy howdy! That's a lot to unpack.

1. I have pages of notes, some formalized documents, and a How To binder for book writing, serialization on Substack, newsletter creation, podcasting, and marketing. I've taken courses and talked to a lot of folks in various industries. So, the first of your three questions requires an answer that is too in-depth for a comment. Call me. ;)

2. Yes, I have my posts planned, pre-made, and scheduled at least six months out. I have a regular schedule of weekly posts on a monthly cycle. Without this approach, my project would die after a month (like many on Substack and elsewhere).

3. Yes, I create new accounts on platforms I think might be useful for growing my audience. But all of those are meant to drive traffic here, where I own the content, the audience, and the money.

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M. S. Arthadian's avatar

Very nice! I'd be interested in discussing more about your marketing strategies and what you've learned from your studies.

Planning & scheduling posts is a lifesaver for those who can't afford a social media person (though having one would make more time for producing content).

I'm the same way, I want to try out every platform to see which ones get the most engagement and then focus on those.

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